Analysis: Apple expected to reveal Apple Watch 2 and waterproof iPhone 7 with no headphone jack

It is nearly mid-September - that means Apple is, as ever, set to lift the veil on its upcoming products on Wednesday (10 AM PST) that is expected to see the debut of the iPhone 7 and a new Apple Watch but will it fall on deaf ears?
There is a growing whispers that Apple's losing its edge and the public is losing interest in its annual product reveal - especially as there are but a few major changes expected to be made to the new iPhone.
A recent article in Fortune.com