ANA says spend on sponsorship has increased despite poor measurement of it

Marketers are spending more and more on sponsorship opportunities despite struggling to measure the impact they're having, according to a study recently conducted by the Association of National Advertisers (ANA) and the Marketing Accountability Standards Board.
The study states that total sponsorship spending in North America is estimated by WPP-owned ESP Properties to be $24.2bn in 2018, up 22% since 2013 and 41% since 2010. Even so, the report  - which included responses from 182 res