13-10-2017 11:02 via thedrum.com

ANA left red-faced after inadvertently advertising on Breitbart

The Association of National Advertisers has pulled the plug on an advertising campaign after it found itself inadvertently advertising on Breitbart following an automated programmatic purchase of space.
The embarrassing slip-up came despite the trade body adopting a lead role in efforts to bring greater transparency to digital advertising amidst complaints from advertisers that they lack control over where their ads end up.
ANA’s oversight only came to light after its banner ad, proudly di
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