ANA acquires Data & Marketing Association

The Association of National Association (ANA) continued its acquisition spree today with the addition of the 101-year-old Data and Marketing Association (DMA).
Terms of the deal were not disclosed. The acquisition is scheduled to be finalized by July 1 of this year. According to the ANA, the trade body will now be “the single largest trade association” in the US dedicated to all aspects of marketing. The combined entity will comprise 2,000 companies representing 20,000 brands an