An outsider’s guide to programmatic in China

In China, programmatic is growing at an impressive pace. The country’s huge population seems to have an insatiable appetite for consumerism. This drives demand from advertisers to give consumers access to their products and services via digital advertising.
That said, programmatic advertising in China is not what you might be accustomed to. In the West, marketers have a pretty straightforward modus operandi. Based on the data marketers have about their clients’ audiences (or their ow