An easy online shopping experience can also yield a search boost

Retailers gain search visibility by giving shoppers a seamless, generally ad-free experience in which they can easily find the products they want and check out fast. That’s according to a new study from SEO firm Searchmetrics, which identified the factors that e-commerce marketers should consider to help their sites perform better in Google US searches.
Searchmetrics said the paper, E-Commerce Ranking Factors 2017: Ten Things E-Commerce Sites Need to Know to Rank on Google, is a