21-09-2018 20:35 via thedrum.com

Amtrak chooses partnership led by Y&R and including Wunderman and MediaCom as AOR

Amtrak, the main rail carrier in the US also known as the National Railroad Passenger Corporation, has chosen an Amtrak Partnership, led by Y&R North America and made up of Wunderman, MediaCom and Culture ONE World, as the brand’s new marketing communications partner.
Leading up to the company’s 50th anniversary in 2021, Amtrak selected the Y&R-led Amtrak Partnership to revamp marketing communications for Amtrak’s Northeast Corridor and long- distance service. The integ
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