"Jargon & Buzzwords": Grapeshot VP Kevin McElroy reveals what element of Ad Tech he would deliver a Programmatic Punch to

Grapeshot's vice president Kevin McElroy would give a Programmatic Punch to companies that use buzzwords and jargon he revealed, speaking before The Drum's two day event running as part of Ad Tech NY. 
Speaking to The Drum about his major hates, McElroy relayed his belief that the current programmatic market is "unnecessarily complicated and in need of more simplicity and transparency!"
Grapeshot, which is supporting The Drum's two-day programmatic punch event taking place within the Ad Tec