'We need more standardized ways of defining privacy'

With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent,  the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used.
Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels