'The data available for programmatic B2B pales in comparison to what’s available for B2C'

The Drum recently up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B programmatic solutions, including overcoming the challenges of limited data resources for trade marketers.
How do you use programmatic in the campaigns you create for your B2B clients?
There are multiple ways that we are incorporate programmatic into our buys. We run programs through our DSP [demand-side pl