23-07-2020 13:50 via thedrum.com

'Resilient' Unilever plans to invest 'heavily' in marketing as lockdown eases

Unilever financial results for the first half of 2020 (23 July) show a business rapidly adapting during the pandemic, mitigating the impact of Covid-19 with a 49% year-on-year growth in e-commerce sales.
The consumer goods giant delivered a better-than-expected decline and chief executive Alan Jope said the results “demonstrated the resilience of the business”.
As one of the world's largest advertisers, its moves will reverberate across the industry. It has shifted much of its m
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