24-09-2018 13:00 via thedrum.com

'Parallel journeys' – why Comcast bid over the odds for Sky

Sky shareholders have accepted a £30bn takeover bid from Comcast. With this deal, Comcast has snatched the European pay-TV and broadband firm from the clutches of rival Fox, while doubling its customer base and establishing a sizeable operation in Europe.
The internet and media giant was keen to expand its global footprint and bolster its original content capabilities – much like AT&T is planning with HBO – to fortify against Netflix and stave a generation of
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