28-03-2017 13:00 via thedrum.com

'One step forward, two steps back': The long road to changing gender portrayals in media

Too often in media brands fall into the trap of “paying lip-service to authenticity” instead of contributing to the gender solution, at a time when it’s fashionable to be a feminist without any notion of what the word means, or stands for.
At play in the industry is a constant battle between brands that work to “break down stereotypes”, and those that “proliferate stereotypes are really damaging to society”, according to Katie White, the managing directo
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