'Nobody will ask why they need vertical videos now': Snap on why it welcomes competition from rivals

Vertical video has been getting a lot of love recently from social networks with Instagram launching its long-form IGTV and YouTube following suit with vertical video ads.
While these giants are encroaching on the pioneers of vertical video Snapchat’s territory, its developer Snap does not feel threatened. Instead, it is excited to see brands becoming more familiar with the format as it reduces the barriers of creation.
This is because Snap feels that as vertical video is inherently native