'Make work something you love': Beyond the Brief featuring J.B. Raftus, GSD&M

For GSD&M chief marketing officer J.B. Raftus, the imperative is finding the right clients to partner and do business with. Some of these partnerships? Southwest Airlines. Popeyes. Walgreens. Those and many other brands have trusted the agency’s knack for driving purpose-led creative—it’s Raftus’ infectious zeal that’s led the way for them, and kept him invigorated.
The Ohio native has spent over 30 years at GSD&M, first making it to group account director b