'Make Google Do It' ads talk up digital assistants

Google is using digital out of home (DOOH) to invite Londoners to use its assistant in a campaign called 'Make Google Do It'.
The work from R/GA London was created to showcase both the Google Home Mini and the Google Assistant by detailing all the tasks they can perform. This is signified with the 'Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.' mantra.
Until 8 July, the work will run across transit, retail and city-centre locations