'Let's Go Twitter' – platform looks to offset sluggish user growth in how-to-style ads

Twitter is looking to both onboard new users and explain how it can be used for news and discovery via a series of new ads featuring British comedian Romesh Ranganathan.
In the face of its well-documented sluggish user growth, the platform has unveiled a fresh proposition dubbed 'Let's Go Twitter' which will run across various digital platforms, including on Sony Playstation properties as well as on Amazon and Pandora.
In the UK, the spot will be screened in cinemas, showing Twitter's desire to