08-11-2016 22:22 via thedrum.com

'Less walled gardens and more open data': Adbrain marketing chief's Programmatic Punch ring-side commentary

Ed Chater, chief marketing and chief security officer, at adtech outfit Adbrain, would aim his punches at the industry's walled garden providers for encouraging the internet economy to develop in yet more silos, whenever it is more open data that's required for it to continue as a largely ad funded medium.
"With more consolidation on the horizon for our industry with mega-deals like AT&T and Time Warner, this issue will continue to dominate our industry," says Chater, speaking with The Drum
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