'Create content people want to see': Beyond the Brief featuring Steve Radick, Brunner

Advertising courses  — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors.
A perfect example of this: the Pittsburgh agency’s work for local brand 84 Lumber, one of this year’s biggest Super Bowl surprises. The campaign his team created wasn’t just a splashy