'Cookhouse & Pub' from Whitbread : Case Study

Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, appointed Bonfire to create the branding for its newest pub restaurant offering Cookhouse & Pub.
Approach
When Whitbread identified growth potential in the current casual dining market for a quality, contemporary and great value restaurant pub chain it turned to Bonfire to create the brand identity and collateral for the first site launches.  Cookhouse & Pub is an exciting new concept that aims to re-