11-04-2017 07:16 via thedrum.com

Amobee and Turn is committed to providing marketers with transparency, says Amobee CEO Kim Perell

As Amobee completed its acquisition of turn, it's chief executive Kim Perrell released a blog post detailing the intentions of the united companies, including a commitment to providing transparency to marketers.
Details first emerged that Amobee, owned by Singaporean telco Singtel, was acquiring Turn in February, with the total paid reportedly sitting around the $310m mark. 
Perrel, said: “No matter the channel, marketers want to know how and where their budgets are spent, and ho
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