Amnet ties up with RadiumOne to help brands understand dark social

Amnet has signed a deal with RadiumOne which will allow it to use its analytics software to get a better picture of how consumers are interacting with clients across mobile and social platforms.
The deal will be implemented across Amnet clients in Southeast Asia and was made because there’s a gap between high adoption rate of mobile messaging apps and the understanding that brands have about the impact because it’s typically hard to track.
Marc Langenfeld, Amnet’s regional dire