American Vogue collaborates with Apple to roll out augmented reality features on iPhone X

American Vogue has joined forces with Apple to roll out an an augmented reality powered iPhone feature for iPhone X in a bid  to integrate the magazine’s trend-driven content with tech.
Vogue is leveraging Apple’s ARKit technology to layer trends from the Spring/Summer 2018 season, such as a “21st-century spin on disco glamour”, over the user’s surroundings, creating an immersive image that can be downloaded or sent as a message. 
“The Vogue Effect&r