AMC Theatres, Facebook announce in-platform ticket buying partnership

AMC Theatres and Facebook announced today (July 19) the launch of a partnership, allowing customers to purchase movie tickets directly through the social platform.
According to Variety, this partnership was made possible through the launch of a ticket purchasing app built into Facebook. AMC Theatres claimed to be the first movie theater chain to sign up to this service, although ticket vendors Fandango and Atom Tickets have also signed partnerships.
In the AMC-specific deal, Facebook users who p