Amazon wants to up the hype around its Launchpad startup accelerator with Possible appointment

Amazon has appointed WPP digital agency Possible to handle the comms strategy for its startup incubator, Amazon Launchpad, The Drum has learned. 
Possible is set to look after communications for the business in the UK and two other European markets.
Amazon declined to comment and Possible did not provide comment on the appointment at the time of publication.
It comes three years after the accelerator’s launch. The Drum understands that Amazon wants to figure out how to better pro