Amazon, Vodafone, Disruptive Brands: 5 things that mattered this week and why

Amazon enters the top 5 most valuable brands ranking for the first time
Amazon’s ‘be everywhere’ approach appears to be paying off as it saw its value soar in Kantar Millward Brown’s annual BrandZ list. Its value was up 41%, making it one of the fast growers and meaning it entered the top five for the first time, joining Google, Apple, Microsoft and Facebook at the top of the rankings. Amazon in particular has benefitted from its ubiquity as it expands beyond ecommerce in