Amazon versus Alibaba is finally happening in Southeast Asia: who will prevail?

The long-awaited official arrival of ecommerce giant Amazon into Singapore and Southeast Asia (SEA), initially planned for Q1 2017, has been shouted from the rooftops, but can it gain a foothold in a region where Alibaba already dominates?
After launching Prime Video in Singapore in 2016, Amazon today announced the availability of Prime Now, which aims to deliver orders to doorsteps within two hours, after officially unveiling its Prime Now facility at Mapletree Logistics Hub and announcing deta