Amazon tests personalised video ads

Amazon has been experimenting with personalised video ads as it looks it expand its custom ad formats.
The retailer has been using personalised static ads for some time but has been looking at the potential of video ads which would feature products a user has shown interest in.
Speaking at an event in Edinburgh, Graeme Smith, managing director Amazon's software development centre, stressed that it was happening at a very “small scale” but that they are “out there in the wild.&r