Amazon takes on Asos with the launch of Prime Wardrobe

It’s been less than a week since Amazon disrupted the grocery industry after announcing its plans to acquire Whole Foods for £10.7bn. And the ecommerce giant is on the front foot once again, unveiling concrete plans for its new fashion retail business.
Amazon’s fashion arm says it is currently testing Prime Wardrobe, a subscription-based box service currently in beta stage ahead of a launch later this year, where it will then be embedded into all Prime members’ membership