Amazon ranks third behind Google & Facebook in ad forecast

Amazon’s bullish run of sentiment continues apace in the latest ad forecast to be compiled by eMarketer, which elevates the ecommerce giant to third place behind Google and Facebook in its ranking of US digital ad platforms.
The revised placement elevates Amazon above both Oath and Microsoft for the first time, just weeks after the businesses market capitalization was calculated to have surpassed the psychologically significant $1tn mark.
Attributing its new-found confidence in Amazon to s