Amazon promotes Prime Wardrobe with feel-good TV ads and social content

Amazon recently launched its ‘try-before-you-buy’ Prime Wardrobe service, enabling Prime members to order up to eight items of clothing and only pay for what they keep, with free delivery and returns. Now, they’re pushing it with a couple of spots that show the human side of the service.
Two 30-second TV ads, combined with a range of social content, show just how easy it is to order clothes from Amazon Prime Wardrobe. In one spot, a woman is looking through her closet with her