Amazon Prime Video aims to establish itself as India's new primetime in latest TVC

Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) in its latest ad, which showcases how people don't have to be slaves to TV anymore.
The integrated campaign, conceptualised by Leo Burnett India, features a couple called Rohan and Roshni who are enjoying the movie ‘Padmavat’ on Amazon Prime Video. Roshni gets a call from her mother telling her she has made laddoos (Indian sweet) and Roshan asks her to