Amazon Prime poised to leapfrog pay TV in the US

Amazon Prime’s popularity in the US is now such that the fledgling streaming service is on track to become more popular than the entire cable TV industry combined, according to the latest market survey by Morningstar.
The remorseless growth in Amazon Prime subscribers, which now stands at close to 79m US households, together with a steady decline in cable subscriptions, projected to dip to 90m this year by S&P Global, is likely to see the point of crossover occur sometime in 2018.
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