Amazon plots digital ad push with ad tech launch

Amazon is pushing further into the digital ad market as it brings new ad tech tools to Europe aimed at helping publishers make more money online.
Amazon’s Transparent Ad Marketplace, which went live in the US a little over a year ago, is now launching in the UK, Germany, France, Italy and Spain. It offers digital publishers and app developers a new means to monetise their content using header bidding (a technology that allows multiple ad buyers to bid on ad space at the same time, meaning