Amazon Go: retail’s future and new personalization challenges

When Amazon opened its first cashier-free Amazon Go store last month, it changed the game for retailers. Through its non-traditional history—first becoming an online powerhouse and then moving to brick-and-mortar—Amazon is primed to bring the ease of “one-click” shopping to the in-store experience, pushing the existing retail model into the future. The cashier-less store brings with it a new focus for retailers: how to provide a personalized, human experience without