Amazon dominates John Lewis and Argos on search advertising in run up to Christmas

Amazon has had the largest click share in paid search advertising in the UK in the run up to Christmas, beating the likes of John Lewis and Argos, according to research from Kantar Media’s AdGooroo.
Amazon captured 8.8% of mobile ad click share and 7.5% of desktop click share on popular retail keywords versus Argos' 5.2% on mobile and 3.5% on desktop, and John Lewis' 2.5% on mobile and 3.2% on desktop.
The research delved into the desktop and mobile text ad performance on 990 top retail ke