Amazon asks people to slow down and #DeliverTheLove in Raksha Bandhan campaign

India is a land of cultures and festivals. Amazon.in has started a campaign #DeliverTheLove to mark the occasion of Raksha Bandhan (an Indian festival where sisters tie a string on their brother's hand for them to protect them). The ad has been conceptualized by Ogilvy Bangalore.
Ravi Arun Desai, director, mass  and brand marketing at Amazon India, said: "Our current lifestyle keeps us on our toes 24x7, and sometimes also ends up eating into the time we ought to be spending with probab