Amazon appears to be readying the launch of its own messaging app

Amazon is preparing the launch of a new messaging app in a bid to open more lines of communication with consumers. 
The Anytime app will be a full-featured, standalone messaging app across smartphones, tablets, PCs and smart watches. It will allow users to chat with text and video in addition to playing games and engage with other Amazon services including shopping.
Tech Crunch reported news of the new app, citing a survey which included screenshots purporting to show the name and features