Amazon and the Whole Food Adventure

Retail has a funny way of surprising you, just when you think there are set patterns and understood norms a left field acquisition comes out of the blue, one that now looking at it makes sense. 
The UK and large parts of North America were set on retail market including the up-market store Whole Foods as a bit part player, struggling for real cut through and profit generation. A store that could as easily vanish as prosper. Wonderful displays, great product provenance, glitzy locations