Amazon and Google set to wrest control of UK energy pricing with relaxation of data rules

Amazon and Google could be poised to spread their tentacles into the UK energy market after Ofgem announced it is minded to relax licensing and data sharing rules it imposes on providers.
The move is designed to open the door to technology firms to offer their own gas and electricity pricing plans for British households, handing millions of families the opportunity to slash their bills by taking advantage of ‘time of day tariffs’ which rewards those who draw from the grid only at tim