“Always be three steps ahead”: Beyond the Brief featuring Val DiFebo, Deutsch

Bronx natives have put their stamp on all aspects of culture for decades now: think Al Pacino, Jennifer Lopez, Ralph Lauren. If Deutsch NY CEO Val DiFebo isn’t on this list of icons from the “boogie down”, she very well should.
DiFebo started her tenure at Deutsch in 1992 and quickly became one of the agency’s cornerstones as the entire industry adapted to a nascent digital era. Five years into her time there, and she was named a partner and director of the full-service s