Almost two-thirds of Brits now shop at Aldi and Lidl

Rising inflation could be pushing Brits towards Aldi and Lidl, with 62% of the population shopping in an Aldi or Lidl over the 12 weeks ending 21 May.
According to Kantar Worldpanel, the German discounters grew at their fastest rate since January 2015, with combined sales rising 19.2% and the pair reaching a record market share of 12%. To put this into perspective, the big four’s collective sales grew by just 1.6% over the same period.
Aldi and Lidl’s growth has coincided with rising