Allianz expands sports sponsorship strategy with Formula E partnership

Allianz has partnered with Formula E in a sponsorship agreement which will see the financial services company take on the naming rights to the eVillage entertainment areas at each race event.
The deal builds on Allianz’s growing sports sponsorship portfolio and follows on from its recent partnership with The Drone Racing League.
Continuing the tech focused approach, the company will operate the Allianz eVillage with Formula E to offer fans in attendance at the events a “fully immersi