All-seeing Piccadilly billboard to track vehicles with targeted ads

A next generation billboard is to take pride of place in London’s Piccadilly Circus only this time its owner claims it has a lot more than just size and brightness going for it.
Landsec has devised a next generation display which as well as being viewed can also view having been developed to spot specific vehicle make, models and colours with which it can respond with tailored adverts.
This novelty has already attracted the interest of big name brands such as Coca-Cola, Hyundai, Samsu