19-01-2017 09:27 via thedrum.com

Alipay launches AR hongbao campaign for Chinese New Year

Alipay has launched an augmented reality (AR) campaign to encourage users to send hongbao in the lead up to Chinese New Year.
The AR Hongbao game, which is available on payment app Alipay, allows users to search for and collect virtual red envelopes called hongbao.
The hongbao, which contain money, are gifted to friends and family at Chinese New Year as a token of good luck.
The location-based game was inspired by Pokemon Go and enables Alipay users to scan objects with their smartphones ca
Read more »