Alibaba teams with sporting goods retailer Intersport to launch ‘New Retail Megastore’

Alibaba has partnered with sporting goods retailer Intersport to launch a ‘New Retail Megastore’ as it continues its expansion into bricks-and-mortar stores.
The Tmall x Intersport Megastore, which will be located in Beijing’s Qianmen district, will leverage Tmall’s new retail infrastructure including customer insights, supply chain management, retail technologies, smart logistics and electronic payments to provide customers with a seamless online to offline experience.
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