Alibaba plans dedicated e-commerce site for Olympics sponsors as it inks decade-long deal with IOC

Alibaba is to sponsor the Olympics in a deal that will run until 2028. It will see the Chinese retail giant create a global e-commerce platform specifically for Olympics sponsors to sell their branded wares.
The company has become the official e-commerce and cloud services partner as well as a founding partner of the Olympic Channel, ahead of Asia hosting three consecutive Games.
South Korea's Pyeongchang it to host the 2018 winter Games, Tokyo the 2020 summer Olympics and Beijing the 2022