Alibaba merges online and offline shopping experience with three new physical stores

Alibaba has launched three new Hema supermarket stores in China, as it continues to expand its integrated online and offline retail strategy.
The Hema stores are part of Alibaba’s “new retail” strategy, which aims to seamlessly integrate online and offline shopping. Alibaba launched the brand in 2015 in a bid to reinvent traditional supermarkets and transform the grocery shopping experience.
With Amazon recently buying Whole Foods, the competition between Alibaba