Alibaba launches blockchain technology to improve supply chain integrity and enhance trust in platform

Alibaba has launched a blockchain technology initiative to protect product authenticity and improve its supply chain integrity.
The Food Trust Framework is a Tmall Global initiative which aims to enhance consumer confidence and create trust and transparency for cross-border trade across Alibaba’s Tmall Global platform. The initiative will incorporate standards and controls including product tagging with unique QR codes and blockchain technology in a bid to authenticate, verify, record and