Alibaba gets support from Louis Vuitton, Samsung and Mars for Big Data Anti-Counterfeit Alliance

Alibaba has launched an industry initiative that aims to use big data to curb the level of counterfeit activity online, called the Big Data Anti-Counterfeit Alliance.
20 brands, including Louis Vuitton, Samsung, Swarovski, Mars and Huawei have joined, as well as anti-counterfeit experts, trade bodies. Alibaba says the Chinese government and law enforcement has also expressed support for the initiative.
Scott Thompson, general counsel of marketing properties at Mars Inc, said: “We take effo